Vision
Professionalisation and transparency in the sale of the pepper product is still a necessity because of a number of developments in the market, such as purchasing centralisation by the retailers, internationalising, an increasing demand for product safety, food safety and product traceability. Only cooperation, market orientation and efficiency can make the pursuit of a good return successful.
PaprikaNL's goal is to ensure a better return for the affiliated growers by lowering the chain costs (low stocks and direct loading) and raising the additional value (fresh daily products supplied according to the customers' requirements).
