Ambition
FresQ Fresh ConneQt - PaprikaXL section supports the task of selling peppers that comply with the quality demands and customer specifications and are produced by the affiliated growers in the 2010 season with the highest possible return.
FresQ Fresh ConneQt - PaprikaXL section endeavours to be a perfect supplier of the pepper product in respect to reliability and quality of product and process. Starting sustainable relationships and gaining insight into the optimum product-market combination with the possibility of chain discounts are the spear heads for the time being. Sales and quality can be better advised and directed through structured consultations between PaprikaNL and the sales departments about their products.
Spearheads in respect to our ambition
• Determine strategy by progressive thinking and collaboration.
• All the affiliated growers comply with the quality requirements.
• Optimising the logistic flow.
• Bringing about a good blend of growers' information and sales information.
• Cost control with regard to single-use and refundable packaging.
• Transparency in the financial flows.
• Observing and anticipating changes in consumer trends.
